The process of the process of internationalisation: cognitive and behavioural perspectives in small ventures

This paper investigates the internationalisation decision-making process from perspective of decision maker's cognition. The aim is to advance theoretical arguments that help explain heterogeneous patterns for smaller ventures. Our framework includes four-stage psychological - perception, options, evaluation and choice under interactive effect two cognitive systems, namely experiential (Sys-1) analytical (Sys-2). Based on interviews with six owners operating small ventures in high-tech industries, we found accelerated can be associated increased levels decision-makers reasoning combined lower interventions through entire internationalising. Conversely, incremental slower interventions. Overall, supplement extant approaches Dual Process Theory how individuals information make decisions.